Aug 23, 2025

Undergraduate Catalog 2025-2026

Business Administration : Marketing Concentration, BS

Print Degree Planner (opens a new window) |

The College of Business offers a Bachelor of Science degree in Business Administration, with a professional option in Marketing. A Marketing student learns about advertising, consumer behavior, marketing research, brand management, among other marketing techniques and concepts. Graduates usually enter companies in sales, research, or assistant buyer positions. They can expect to be promoted to brand management, sales supervision, or general management positions.

General Education Requirements (36 credit hours)

Core Requirements (12 credit hours)

General Requirements (24 credit hours)

(9) Credit hours in Fine Arts/Humanities

(6 credits Fine Art and 3 credits Humanities);

(9) Credit hours of Social Science

ECON 1010 - Prin of Econ I Credit Hours: 3
ECON 1020 - Prin Econ II:Microec Credit Hours: 3

and 3 additional credits in other social science courses:

select from:

AFAM 1000 - Introduction to African American Studies Credit Hours: 3
AFAM 1020 - Cultural Diversity and the American Experience Credit Hours: 3
ANTH 1010 - Introduction to Cultural Anthropology Credit Hours: 3
ANTH 2010 - Global Cultures Credit Hours: 3
GEOG 1000 - Society/Environment Credit Hours: 3
GEOG 1100 - Global Diversity Credit Hours: 3
GEOG 2200 - Geospatial Reasoning Credit Hours: 3
HIST 1200 - World History I: Introduction to the Ancient and Medieval Worlds Credit Hours: 3
HIST 1210 - World History II: Creating the Modern World Credit Hours: 3
LIMS 1100
SOC 1200 - Race & Ethnicity Credit Hours: 3
SOC 1250 - Diversity US Soc Credit Hours: 3
WS 2000 - Introduction to Women’s Studies Credit Hours: 3

(6) Credit hours in Physical/Life Sciences:

(1 course must include a lab).

Embedded Courses (no additional credit hours)

Critical Thinking and Diversity

Supporting courses required for the Business major (9 credit hours)

ENG 2790 - Business Writing Credit Hours: 3
MATH 1400 - Basic Calculus Credit Hours: 3
PHIL 2520 - Business Ethics Credit Hours: 3

COB Core Curriculum (45 credit hours)

ACCT 2110 - Introduction to Financial Accounting Credit Hours: 3
ACCT 2111 - Introduction to Managerial Accounting Credit Hours: 3
ACCT 2291 - Business Law I Credit Hours: 3
FIN 3630 - Financial Principles and Modeling Credit Hours: 3
FIN 3680 - Investments Credit Hours: 3
INSY 1370 - Microcomputer Applications in Business Credit Hours: 3
INSY 3200 - Bus Problem Solving Credit Hours: 3
INSY 4200 - Proj Mgmt Prin & Prac Credit Hours: 3
MGMT 1020 - Professionalism and Leadership Credit Hours: 3
MGMT 3010 - Prin of Mgmt Credit Hours: 3
MGMT 3240 - Production Management Credit Hours: 3
MGMT 4850 - Internatnl Business Credit Hours: 3
MGMT 4890 - Business Policy and Strategy Credit Hours: 3
MKTG 3110 - Prin of Mktg Credit Hours: 3
QBA 3500 - Business Statistics Credit Hours: 3

Marketing Option Required Courses (9 credit hours)

MKTG 3780 - Cons Behavior Credit Hours: 3
MKTG 4830 - Marketing Analytics Credit Hours: 3
MKTG 4880 - Strategic Marketing Credit Hours: 3

Marketing Option Electives (9 credit hours)

Select 3 from the following:

CMAT 2460 - Public Relations I Credit Hours: 3
Any 3000-level or 4000-level MKTG course not required in the major area

Business Electives (12 credit hours)

Select any 3000- or 4000-level Business course not required in the major area.

4-Year Plan

Student-centric Sequencing by Term (Degree Plan).
Consult with your academic advisor for support.

Year 1

Fall Year 1 - Option 1

BIOL 1070 - Biological Science Survey I Lecture and Laboratory Credit Hours: 3
ECON 1010 - Prin of Econ I Credit Hours: 3
ENG 1230 - Writers’ Workshop I Lecture and Laboratory Credit Hours: 3
MATH 1195 - Coll Alg Lab Credit Hours: 2
MATH 1200 - College Algebra Credit Hours: 3
INSY 1370 - Microcomputer Applications in Business Credit Hours: 3

Fall Year 1 - Option 2

BIOL 1070 - Biological Science Survey I Lecture and Laboratory Credit Hours: 3
ECON 1010 - Prin of Econ I Credit Hours: 3
ENG 1270 - Composition I Credit Hours: 3
MATH 1200 - College Algebra Credit Hours: 3
INSY 1370 - Microcomputer Applications in Business Credit Hours: 3

Spring Year 1 - Option 1

CMAT 1140 - Business Based Communication Credit Hours: 3
ECON 1020 - Prin Econ II:Microec Credit Hours: 3
ENG 1240 - Writers’ Workshop II Lecture and Laboratory Credit Hours: 3
MATH 1400 - Basic Calculus Credit Hours: 3
MGMT 3010 - Prin of Mgmt Credit Hours: 3

Spring Year 1 - Option 2

CMAT 1140 - Business Based Communication Credit Hours: 3
ECON 1020 - Prin Econ II:Microec Credit Hours: 3
ENG 1280 - Composition II Credit Hours: 3
MATH 1400 - Basic Calculus Credit Hours: 3
MGMT 3010 - Prin of Mgmt Credit Hours: 3

Year 2

Fall Year 2

ENG 2790 - Business Writing Credit Hours: 3
PHIL 2520 - Business Ethics Credit Hours: 3
ACCT 2110 - Introduction to Financial Accounting Credit Hours: 3
INSY 3200 - Bus Problem Solving Credit Hours: 3
MKTG 3110 - Prin of Mktg Credit Hours: 3

Spring Year 2

Social Science / Diversity Course Credits / Units: 3
PH S - Physical Science Course (with Lab) Credits / Units: 3
ACCT 2111 - Introduction to Managerial Accounting Credit Hours: 3
FIN 3630 - Financial Principles and Modeling Credit Hours: 3
MGMT 1020 - Professionalism and Leadership Credit Hours: 3

Year 3

Fall Year 3

Fine Art / Humanity Course Credits / Units: 3
ACCT 2291 - Business Law I Credit Hours: 3
MKTG 3780 - Cons Behavior Credit Hours: 3
Marketing Elective I Credits / Units: 3
FIN 3680 - Investments Credit Hours: 3

Spring Year 3

Fine Art / Humanity Course Credits / Units: 3
MGMT 3240 - Production Management Credit Hours: 3
MKTG 4830 - Marketing Analytics Credit Hours: 3
Marketing Elective II Credits / Units: 3
QBA 3500 - Business Statistics Credit Hours: 3

Year 4

Fall Year 4

Fine Art / Humanity Course Credits / Units: 3
MGMT 4850 - Internatnl Business Credit Hours: 3
MKTG 4880 - Strategic Marketing Credit Hours: 3
Marketing Elective III Credits / Units: 3
Business Elective I Credits / Units: 3

Spring Year 4

INSY 4200 - Proj Mgmt Prin & Prac Credit Hours: 3
MGMT 4850 - Internatnl Business Credit Hours: 3
Business Elective II Credits / Units: 3
Business Elective III Credits / Units: 3
Business Elective IV Credits / Units: 3