Sep 28, 2024  
Undergraduate Catalog 2022-2023 
    
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Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

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MKTG 3110 - Prin of Mktg

PRINCIPLES OF MARKETING (3)Description and analysis of marketing from a managerial systems perspective. Emphasis on vocabulary, principles, concepts and strategies relative to customer selection and satisfaction via the right product, distribution channels, promotion and price.Prerequisite: Junior standing.

Credit Hours 3

Contact Hours 3


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