MKTG 4880 - Adv Marketing Mgmt

ADVANCED MARKETING MANAGEMENT (3)A case method course dealing with the problem solving and decision making activities of the marketing executive. Particular attention is given to planning and organizing marketing strategy and understanding concepts. Writing emphasis course.Prerequisite: Admitted major or minor. Senior standing plus completion of MKTG 3110/276 and 9 hours of marketing.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110