MKTG 4830 - Marketing Research

MARKETING RESEARCH (3)Principles, procedures, and techniques involved in planning research studies and in gathering, analyzing and interpreting research data used in the solution of marketing problems. Writing emphasis course.Prerequisite: MKGT 3110/276, QBA 2000/200.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110, QBA 2000