MKTG 4820 - International Market

INTERNATIONAL MARKETING (3)Exploration of the marketing of products and services in more than one nation. Emphasis placed on marketing opportunities, market entry strategies, andthe application of the marketing mix in the foreign environment.Prerequisite: MKTG 3110/276, FIN 2660/266, and senior standing.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110, FIN 2660