MKTG 3790 - Sales Admin/Control

SALES ADMINISTRATION AND CONTROL (3)Principles and techniques in the management of the sales effort. Management of the sales force including selection, recruiting, training, motivation, sales forecasting, sales budgets, relation of selling to advertising and sales promotion.Prerequisite: MKTG 3110/276.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110