MKTG 3770 - Market Comm/Promotn

MARKETING COMMUNICATIONS AND PROMOTION (3)Management of the overall promotional effort as part of the marketing mix. Special emphasis on the interrelationship and coordination of advertising,personal selling, sales promotion, and public relations. Detailed examination of techniques and procedures used in the communication process.Prerequisite: MKTG 3110/276.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110