MKTG 3750 - Channel Dist/Anal

CHANNEL OF DISTRIBUTION ANALYSIS (3)Management of the channel of distribution as part of the marketing mix. Channel of distribution for both consumer and industrial goods will be analyzed with detailed study of two major middlemen, retailers and wholesalers.Prerequisite: MKTG 3110/276.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110