MKTG 3620 - Prin of Advertising

PRINCIPLES OF ADVERTISING (3)An introductory course in advertising focusing attention on general principles and advertising techniques. Social and economic role of advertising; planning the advertising campaign; the role of research and other methods of gathering information; creating messages; and using advertising effectively.Prerequisite: MKTG 3110/276.

Credit Hours 3

Contact Hours 3

Prerequisites
MKTG 3110