MKTG 3600 - B-to-B Sales

BUSINESS TO BUSINESS SALES (3)Introduces the fundamentals on building and managing relationships with business customers. Covers business-to-business management issues, with an emphasis on topics at the mid-to-upper management level. Includes cold-calling, qualifying prospects, maximizing referrals, developing relationships, organizational buyer behavior, methods of assessing business market opportunities, and business marketing strategies.

Credit Hours 3

Contact Hours 3